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Learn empathy-driven tools and design thinking strategies to build your LinkedIn presence with purpose.

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This session shows you how to grow your brand on LinkedIn with clarity, insight, and intention. You’ll learn how to apply empathy, define your value, and create content that connects.

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Instead of chasing algorithms or trends, you’ll focus on understanding your audience, refining your messaging, and showing up with confidence. Whether you’re building a company page or strengthening your personal brand, this session offers tools to help you take action.

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What you’ll learn:

✅ Understand your audience using Empathy Mapping

✅ Clarify your niche and frame your offer clearly

✅ Identify collaborators and supporters in your network

✅ Share content that enhances your brand and visibility

✅ Use your Company Page as a trusted connection point

Speaker: Andrew Edwards, designACE Owner

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business@caledon.ca