Business Profile: Conquer Leadership

Parm Chohan owner of Conquer Leadership

The number of self-employed people is growing. The Census indicates 18.9% of employed persons in Caledon are self-employed. It takes commitment, passion and know-how to start and grow a business.

We recently spoke to Parm Chohan, Caledon resident, dedicating his free time to growing CONQUER LEADERSHIP, a business born of a passion for coaching and leadership development.

Tell us about your business.

I officially started my business, CONQUER LEADERSHIP in 2021 but I have been doing this work for over 10 years. I support aspiring and established leaders in optimizing peak performance through leadership development, team building and coaching.

By embracing this work, behaviour changes, collaboration increases, engagement improves and a stronger culture is built.

When working with individuals, I help uncover and discover the next best version of them so that they can grow and transform from who they are to who they want to become faster than they would on their own.

The result? Breaking through any personal, professional or financial barriers.

How about you, why and how did you get into this business

Armed with a Masters in Communications Management, with 10 to 15 years experience in communications/public relations and several years in public sector work, I knew that there was another way for me to add value to people, leaders and their teams.

It wasn’t until a few years ago when I saw a video of a family friend’s daughter talking about growth mindset that I decided to do something about it.

Along with leadership development and coaching I also wanted to get into public speaking but needed to find the right training program for me. Through Maxwell Leadership I became a certified trainer, speaker and coach, and I also became a Gallup-certified Strengths Coach.

The training not only helped me with public speaking but helped formalize a leadership development, coaching and consulting practice which became CONQUER LEADERSHIP. My business allows me to serve more people with greater intention and focus, ultimately supporting their personal growth and leadership development.

Starting with my immediate personal and professional network I began offering various personal growth, leadership training and coaching sessions. It has grown from there, allowing me the privilege to speak with larger groups of business owners, corporate leaders and individuals to develop in their personal growth. This work changes the trajectory of people’s lives and careers – I’m seeing that first-hand with individuals and teams I currently work with.

How do you balance a job, family, and grow your business?

First, I have a very understanding wife and family who support what I do.

What works best for me is to always keep my vision top of mind and clear. To know why I’m doing what I’m doing. That makes the strategy less scary.  

From there it’s a matter of scheduling at least an hour or two a day working on CONQUER LEADERSHIP, along with balancing a full-time job and family commitments.

What’s the most important skills for a Leader to have?

One of the most important leadership traits is the ability to connect with others. If you can’t connect with your people, what are the chances you’ll have influence and leadership with them? Identifying common ground and cultivating a mindset of asking the right questions at the right time can drastically improve a leader’s ability to build connection.

What’s the best advice you would give to an entrepreneur to start or grow their business?

Identify what you’re good at, start creating and take that creation to market. Getting started is the hardest part.  Once you’re in motion you’ll figure out the rest or meet people along the way who can help you.

And seek out professionals to help with parts of the business you need assistance with like accounting, marketing, or legal matters. Find these experts because it will make a big difference to your business and planning.

For more information about CONQUER LEADERSHIP contact |

Parm Chohan